: A reputation management system can promote trust in transactions in an online consumer-to-consumer (C2C) market. We model a C2C market by employing an agent-based approach. To di...
This paper addresses the significance of marketing capability for e-business performance in retail banking. A conceptual framework was built on the marketing and strategic managem...
In a reputation-based trust-management system, agents maintain information about the past behaviour of other agents. This information is used to guide future trust-based decisions...