Sciweavers

201 search results - page 16 / 41
» Agent-Mediated Internet Advertising
Sort
View
WWW
2007
ACM
14 years 9 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
ECIS
2003
13 years 10 months ago
A strategic analysis of internet contents market in electronic commerce
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...
Se-Hak Chun, Jhung-Soo Hong, Ji-Ho Joo, Eunjin Kim...
INFOCOM
2010
IEEE
13 years 7 months ago
ISP-Enabled Behavioral Ad Targeting without Deep Packet Inspection
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
Gabriel Maciá-Fernández, Yong Wang, ...
JSAC
2010
131views more  JSAC 2010»
13 years 7 months ago
BGP Add-Paths: The Scaling/Performance Tradeoffs
— Internet Service Providers design their network with resiliency in mind, having multiple paths towards external IP subnets available at the borders of their network. However, w...
Virginie Van den Schrieck, Pierre François,...
IMC
2006
ACM
14 years 3 months ago
Generating a privacy footprint on the internet
As a follow up to characterizing traffic deemed as unwanted by Web clients such as advertisements, we examine how information related to individual users is aggregated as a result...
Balachander Krishnamurthy, Craig E. Wills