Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...
—Online advertising is a rapidly growing industry currently dominated by the search engine ’giant’ Google. In an attempt to tap into this huge market, Internet Service Provid...
— Internet Service Providers design their network with resiliency in mind, having multiple paths towards external IP subnets available at the borders of their network. However, w...
As a follow up to characterizing traffic deemed as unwanted by Web clients such as advertisements, we examine how information related to individual users is aggregated as a result...