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» Agent-Mediated Internet Advertising
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WWW
2005
ACM
14 years 10 months ago
Adaptive filtering of advertisements on web pages
We present a browser extension to dynamically learn to filter unwanted images (such as advertisements or flashy graphics) based on minimal user feedback. To do so, we apply the we...
Babak Esfandiari, Richard Nock
WWW
2009
ACM
14 years 10 months ago
Advertising keyword generation using active learning
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Hao Wu, Guang Qiu, Xiaofei He, Yuan Shi, Mingcheng...
WWW
2008
ACM
14 years 10 months ago
A combinatorial allocation mechanism with penalties for banner advertising
Most current banner advertising is sold through negotiation thereby incurring large transaction costs and possibly suboptimal allocations. We propose a new automated system for se...
Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, ...
WWW
2010
ACM
14 years 3 months ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo
BEHAVIOURIT
2002
81views more  BEHAVIOURIT 2002»
13 years 10 months ago
Attitudes toward online shopping and the Internet
Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of s...
Thompson S. H. Teo