We present a browser extension to dynamically learn to filter unwanted images (such as advertisements or flashy graphics) based on minimal user feedback. To do so, we apply the we...
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
Most current banner advertising is sold through negotiation thereby incurring large transaction costs and possibly suboptimal allocations. We propose a new automated system for se...
Uriel Feige, Nicole Immorlica, Vahab S. Mirrokni, ...
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Since the explosion of the Web as a business medium, one of its primary uses has been for marketing. Soon, the Web will become a critical distribution channel for the majority of s...