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SIGKDD
2002
232views more  SIGKDD 2002»
13 years 7 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
DEXAW
2004
IEEE
209views Database» more  DEXAW 2004»
13 years 11 months ago
Spatio-Temporal Data Warehouse Design for Human Activity Pattern Analysis
Many applications refer to moving objects or phenomena and require spatio-temporal modelling and specific analysis. Unlike conventional data where attributes are simple values (nu...
Lionel Savary, Tao Wan, Karine Zeitouni
ERCIMDL
1999
Springer
111views Education» more  ERCIMDL 1999»
14 years 7 days ago
PIA - A Generic Model and System for Interactive Product and Service Catalogs
Abstract. This text motivates and de nes a generic model for interactive online or o ine product catalogs. Based on a detailed requirements analysis, the data model is de ned usi...
Florian Matthes, Ulrike Steffens
QSIC
2005
IEEE
14 years 1 months ago
Fault-Based Testing of Database Application Programs with Conceptual Data Model
Database application programs typically contain program units that use SQL statements to manipulate records in database instances. Testing the correctness of data manipulation by ...
W. K. Chan, S. C. Cheung, T. H. Tse
CIKM
2009
Springer
14 years 2 months ago
On the feasibility of multi-site web search engines
Web search engines are often implemented as centralized systems. Designing and implementing a Web search engine in a distributed environment is a challenging engineering task that...
Ricardo A. Baeza-Yates, Aristides Gionis, Flavio J...