In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Many applications refer to moving objects or phenomena and require spatio-temporal modelling and specific analysis. Unlike conventional data where attributes are simple values (nu...
Abstract. This text motivates and de nes a generic model for interactive online or o ine product catalogs. Based on a detailed requirements analysis, the data model is de ned usi...
Database application programs typically contain program units that use SQL statements to manipulate records in database instances. Testing the correctness of data manipulation by ...
Web search engines are often implemented as centralized systems. Designing and implementing a Web search engine in a distributed environment is a challenging engineering task that...
Ricardo A. Baeza-Yates, Aristides Gionis, Flavio J...