A personalized product recommendation is an enabling mechanism to overcome information overload occurred when shopping in an Internet marketplace. Collaborative filtering has been...
Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
We have been developing a data mining (i.e., knowledge discovery) framework, MADAM ID, for Mining Audit Data for Automated Models for Intrusion Detection [LSM98, LSM99b, LSM99a]. ...
Spatial data mining is a process used to discover interesting but not explicitly available, highly usable patterns embedded in both spatial and nonspatial data, which are possibly ...
Abstract. In this chapter we present an overview of Web personalization process viewed as an application of data mining requiring support for all the phases of a typical data minin...