Designing for trust in technology-mediated interaction is an increasing concern in CHI. In advertising, images of people have long been used to create positive attitudes to produc...
Jens Riegelsberger, Martina Angela Sasse, John D. ...
While social interactions are critical to understanding consumer behavior, the relationship between social and commerce networks has not been explored on a large scale. We analyze...
Despite the phenomenal growth of Internet users, the penetration rate of Internet shopping remains low. Previous works suggesting that the lack of trust is the major impediment st...
Online privacy statements are capable of dispelling users' fears of data misuse and enhance their trust in Web sites, if their message is communicated effectively. This work-...