Recent web search techniques augment traditional text matching with a global notion of "importance" based on the linkage structure of the web, such as in Google's P...
Traditional information retrieval techniques based on keyword search help to identify a ranked set of relevant documents, which often contains many documents in the top ranks that...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
We build a probabilistic model to identify implicit local intent queries, and leverage user’s physical location to improve Web search results for these queries. Evaluation on co...
Our objective is to improve the performance of keyword based image search engines by re-ranking their baseline results. To this end, we address three limitations of existing searc...