Geography is becoming increasingly important in web search. Search engines can often return better results to users by analyzing features such as user location or geographic terms...
Qingqing Gan, Josh Attenberg, Alexander Markowetz,...
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
Demographic information plays an important role in personalized web applications. However, it is usually not easy to obtain this kind of personal data such as age and gender. In t...
With more and more commercial activities moving onto the Internet, people tend to purchase what they need through Internet or conduct some online research before the actual transac...
Tagging has become increasingly popular and useful across various social networks and applications. It allows users to classify and organize resources for improving the retrieval p...