A context in sponsored search is additional information about a query, such as the user’s age, gender or location, that can change an advertisement’s relevance or an advertise...
Recent developments in the mobile phone market have led to a significant increase in the number of users accessing the Mobile Internet. Handsets have been improved to support a d...
The existing search engines sometimes give unsatisfactory search result for lack of any categorization. If there is some means to know the preference of user about the search resul...
The need for incorporating preference querying in database technology is a very important issue in a variety of applications ranging from e-commerce to personalized search engines....
The larger amount of information on the Web is stored in document databases and is not indexed by general-purpose search engines (i.e., Google and Yahoo). Such information is dyna...
Yih-Ling Hedley, Muhammad Younas, Anne E. James, M...