Mobile advertising has emerged as one of the most popular applications in mobile commerce, particularly in the form of SMS advertising campaigns. However, looking at the process o...
Dimitris Drossos, George M. Giaglis, George Lekako...
Automated software customization is drawing increasing attention as a means to help users deal with the scope, complexity, potential intrusiveness, and ever-changing nature of mod...
Researchers often express probabilistic planning problems as Markov decision process models and then maximize the expected total reward. However, it is often rational to maximize ...
Web Course Tools (WebCT) have enhanced the ability and motivation of institutes of higher education to support e-learning. In this study, we extended the Technology Acceptance Mod...
Although the field of persuasive technologies has lately attracted a lot of attention, only recently the notion of ambient persuasive technologies was introduced. Ambient persuasi...
Maurits Clemens Kaptein, Panos Markopoulos, Boris ...