The Hypertext-based Webs such as Intranets contain a vast amount of information pertaining to an enormous number of subjects. It is, however, an organically grown and thus essentia...
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
Hila Becker, Andrei Z. Broder, Evgeniy Gabrilovich...
People regularly interact with different representations of Web pages. A person looking for new information may initially find a Web page represented as a short snippet rendered b...
Jaime Teevan, Edward Cutrell, Danyel Fisher, Steve...
As the Web continues to grow, it has become increasingly difficult to search for relevant information using traditional search engines. Topic-specific search engines provide an al...
Sensemaking tasks require users to perform complex research behaviors to gather and comprehend information from many sources. Such tasks are common and include, for example, resea...