: Web usage mining, possibly used in conjunction with standard approaches to personalization such as collaborative filtering, can help address some of the shortcomings of these tec...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
As a follow up to characterizing traffic deemed as unwanted by Web clients such as advertisements, we examine how information related to individual users is aggregated as a result...
Currently, the Internet and the World Wide Web on-line business is booming, with traffic, advertising and content growing at sustained exponential rates. However, the full potentia...