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SIGKDD
2002
232views more  SIGKDD 2002»
13 years 10 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
SAC
2008
ACM
13 years 9 months ago
A cost-driven approach to role engineering
In recent years role-based access control (RBAC) has been spreading within organizations. However, companies still have considerable difficulty migrating to this model, due to the...
Alessandro Colantonio, Roberto Di Pietro, Alberto ...
ICDE
2007
IEEE
99views Database» more  ICDE 2007»
14 years 11 months ago
Source-aware Entity Matching: A Compositional Approach
Entity matching (a.k.a. record linkage) plays a crucial role in integrating multiple data sources, and numerous matching solutions have been developed. However, the solutions have...
Warren Shen, Pedro DeRose, Long Vu, AnHai Doan, Ra...
COMAD
2009
13 years 11 months ago
Information Integration: Challenges and Approaches
The problem of information integration is discussed in the context of answering a query over the web. Querying the web requires that information from different web and other sourc...
Sharma Chakravarthy
ICDE
2009
IEEE
157views Database» more  ICDE 2009»
14 years 5 months ago
Clustering Uncertain Data with Possible Worlds
The topic of managing uncertain data has been explored in many ways. Different methodologies for data storage and query processing have been proposed. As the availability of manag...
Peter Benjamin Volk, Frank Rosenthal, Martin Hahma...