Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
Mining user preferences plays a critical role in many important applications such as customer relationship management (CRM), product and service recommendation, and marketing camp...
Bin Jiang, Jian Pei, Xuemin Lin, David W. Cheung, ...
We present and discuss the important business problem of estimating the effect of retention efforts on the Lifetime Value of a customer in the Telecommunications industry. We disc...
Saharon Rosset, Einat Neumann, Uri Eick, Nurit Vat...
Information diffusion, viral marketing, and collective classification all attempt to model and exploit the relationships in a network to make inferences about the labels of nodes....
Online social media are complementing and in some cases replacing person-to-person social interaction and redefining the diffusion of information. In particular, microblogs have ...
Jacob Ratkiewicz, Michael Conover, Mark Meiss, Bru...