Needs-based analysis lies at the intersection of product marketing and new product development. It is the study of why consumers purchase and what they do with those purchases. In...
New technology in knowledge discovery and data mining (KDD) make it possible to extract valuable information from operational data. Private businesses already use the technology f...
Hye-Chung (Monica) Kum, Dean Duncan, Kimberly Flai...
The HiPAC project is investigating active, time-constrained databasemanagment. An active DBMS is one which automatically executes specified actions when speciifed conditions arise...
Knowing the reputations of your own and/or competitors' products is important for marketing and customer relationship management. It is, however, very costly to collect and a...
Frequent Pattern Mining (FPM) is a very powerful paradigm for mining informative and useful patterns in massive, complex datasets. In this paper we propose the Data Mining Templat...
Mohammed Javeed Zaki, Nilanjana De, Feng Gao, Paol...