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» Data Mining for Direct Marketing: Problems and Solutions
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PADL
2000
Springer
13 years 11 months ago
Calculating a New Data Mining Algorithm for Market Basket Analysis
The general goal of data mining is to extract interesting correlated information from large collection of data. A key computationally-intensive subproblem of data mining involves ...
Zhenjiang Hu, Wei-Ngan Chin, Masato Takeichi
KDD
2008
ACM
246views Data Mining» more  KDD 2008»
14 years 7 months ago
Direct mining of discriminative and essential frequent patterns via model-based search tree
Frequent patterns provide solutions to datasets that do not have well-structured feature vectors. However, frequent pattern mining is non-trivial since the number of unique patter...
Wei Fan, Kun Zhang, Hong Cheng, Jing Gao, Xifeng Y...
VLDB
1998
ACM
147views Database» more  VLDB 1998»
13 years 11 months ago
Scalable Techniques for Mining Causal Structures
Mining for association rules in market basket data has proved a fruitful areaof research. Measures such as conditional probability (confidence) and correlation have been used to i...
Craig Silverstein, Sergey Brin, Rajeev Motwani, Je...
IADIS
2008
13 years 8 months ago
Data Mining In Marketing Acquisition CAMPAIGNS
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
Krzysztof Dzieciolowski, Dennis Kira
IAT
2006
IEEE
14 years 1 months ago
A Human-Friendly MAS for Mining Stock Data
Mining stock data can be beneficial to the participants and researchers in the stock market. However, it is very difficult for a normal trader or researcher to apply data mining...
Jiarui Ni, Chengqi Zhang