921 search results - page 8 / 185 » Data Mining for Direct Marketing: Problems and Solutions |
KDD
2002
ACM
14 years 7 months ago
2002
ACM
Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mi...
KDD
2004
ACM
14 years 7 months ago
2004
ACM
"Inside information" comes in many forms: knowledge of a corporate takeover, a terrorist attack, unexpectedly poor earnings, the FDA's acceptance of a new drug, etc...
IADIS
2008
13 years 8 months ago
2008
Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
WSDM
2012
ACM
12 years 3 months ago
2012
ACM
Microblogs have become an important source of information for the purpose of marketing, intelligence, and reputation management. Streams of microblogs are of great value because o...
KDD
1997
ACM
13 years 11 months ago
1997
ACM
As call centersbecomemorepervasive,the customersseek individualized service and greater attention. The call centers are becoming the contact centers - a one-stop, singleinterfacef...