2135 search results - page 3 / 427 » Database Paper - The IRI Marketing Data Set |
AVI
2006
13 years 9 months ago
2006
Companies trading stocks need to store information on stock prices over specific time intervals, which results in very large databases. Large quantities of numerical data (thousan...
ADC
2003
Springer
14 years 26 days ago
2003
Springer
This paper proposes a novel way of automatically developing data warehouse configuration in rule-based CRM systems. Rule-based CRM systems assume that marketing activities are re...
KDD
2000
ACM
13 years 11 months ago
2000
ACM
Predictive models in direct marketing seek to identify individuals most likely to respond to promotional solicitations or other intervention programs. While standard modeling appr...
DAWAK
2006
Springer
13 years 11 months ago
2006
Springer
This paper describes problem of prediction that is based on direct marketing data coming from Nationwide Products and Services Questionnaire (NPSQ) prepared by Polish division of A...
SIGKDD
2002
13 years 7 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...