Sciweavers

507 search results - page 1 / 102
» Defensive Marketing Strategies
Sort
View
MKTSCI
2008
55views more  MKTSCI 2008»
13 years 7 months ago
Defensive Marketing Strategies
John R. Hauser, Steven M. Shugan
ECIS
2000
13 years 9 months ago
IT-Enabled Sophistication Banking
- Globalization of financial markets resulting from both IT (particularly internet standards) and increasing homogeneity of regulation has strongly affected the environment, financ...
Hans Ulrich Buhl, Dennis Kundisch, Andreas Leinfel...
ACMICEC
2003
ACM
182views ECommerce» more  ACMICEC 2003»
14 years 26 days ago
eNcentive: a framework for intelligent marketing in mobile peer-to-peer environments
In recent years, the growth of Mobile Computing, Electronic Commerce and Mobile Electronic Commerce has created a new concept of Mobile Electronic Marketing. New marketing models ...
Olga Ratsimor, Timothy W. Finin, Anupam Joshi, Yel...
CCS
2006
ACM
13 years 11 months ago
Design space and analysis of worm defense strategies
We give the first systematic investigation of the design space of worm defense system strategies. We accomplish this by g a taxonomy of defense strategies by abstracting away impl...
David Brumley, Li-Hao Liu, Pongsin Poosankam, Dawn...
IRI
2006
IEEE
14 years 1 months ago
Applying the layered decision model to the design of language-based security systems
Safeguarding practices for networked systems involves decisions in at least three areas: identification of welldefined security policies, selection of cost-effective defense strat...
Huaqiang Wei, Jim Alves-Foss