507 search results - page 30 / 102 » Defensive Marketing Strategies |
SIGECOM
2000
ACM
14 years 1 days ago
2000
ACM
This paper examines seller strategies for dynamic pricing in an auction-driven marketplace. Specifically, this paper focuses on the airline industry, a field experienced in demand...
COMPSAC
2004
IEEE
13 years 11 months ago
2004
IEEE
The emerging service grids bring together various distributed application-level services to a `market' for clients to request and enable the integration of services across di...
IADIS
2003
13 years 9 months ago
2003
This paper proposes a conceptual framework that relates e-marketing strategy (Web-Design, Web-Promotion, Web-Price and Web-CRM) with performance at web and firm levels, while cons...
FGCN
2008
IEEE
14 years 2 months ago
2008
IEEE
In this paper, authors attempt to shed light on the factors that influence the locations of bank branches in establishing a bank’s branch network from the angle of the network a...
AIPS
2003
13 years 9 months ago
2003
In business marketing, corporations and institutions are interested in executing a sequence of marketing actions to affect a group of customers. For example, a financial instituti...