507 search results - page 45 / 102 » Defensive Marketing Strategies |
MANSCI
2008
13 years 10 months ago
2008
This paper provides insights about when versioning is an optimal strategy for information goods. Our characterization of this class of goods is that variable costs are invariant w...
JDCTA
2010
13 years 4 months ago
2010
The wide diffusion of new technologies in communication and business has changed how consumer and product/store knowledge has to be managed and represented digitally. This issue h...
GI
2005
Springer
14 years 3 months ago
2005
Springer
: Market research draws a coherent picture of the market based on extensive observations of sales acts from numerous data sources. As the data sources refer to the products sold al...
ENTER
2010
Springer
14 years 4 months ago
2010
Springer
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a su...
HICSS
2007
IEEE
14 years 4 months ago
2007
IEEE
This paper aims at exploring the role of the product generation life cycle (PGLC) on differences in innovation strategy among industries in a crossindustry study of ten multinatio...