507 search results - page 9 / 102 » Defensive Marketing Strategies |
ECIS
2003
13 years 9 months ago
2003
The web service model provides fundamental advantages compared to the classical software usage model. But transactions in the web service market have by far not reached the expect...
AIPS
2000
13 years 9 months ago
2000
Thefocus of this workis the computationof efficient strategies for commoditytrading in a multi-marketenvironment. In today's "global economy"commodities are often b...
GLOBECOM
2009
IEEE
13 years 11 months ago
2009
IEEE
We consider Internet broadband access as an elastic service whose value varies across segments of the user population. We show that introducing multiple tiers of service can be an ...
HICSS
2008
IEEE
14 years 2 months ago
2008
IEEE
Information availability has increased consumers’ informedness, the degree to which they know what is available in the marketplace, with precisely which attributes and at precis...
GECCO
2010
Springer
14 years 13 days ago
2010
Springer
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determi...