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WWW
2009
ACM
14 years 10 months ago
A search-based method for forecasting ad impression in contextual advertising
Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
WWW
2009
ACM
14 years 10 months ago
Mining interesting locations and travel sequences from GPS trajectories
The increasing availability of GPS-enabled devices is changing the way people interact with the Web, and brings us a large amount of GPS trajectories representing people's lo...
Yu Zheng, Lizhu Zhang, Xing Xie, Wei-Ying Ma
WWW
2008
ACM
14 years 10 months ago
Contextual advertising by combining relevance with click feedback
Contextual advertising supports much of the Web's ecosystem today. User experience and revenue (shared by the site publisher ad the ad network) depend on the relevance of the...
Deepayan Chakrabarti, Deepak Agarwal, Vanja Josifo...
WWW
2003
ACM
14 years 10 months ago
A Presentation Architecture for Individualized Content
A modern approach for generating individualized web-sites is to compose a page out of individual elements, for instance XML-fragments, which is eventually transformed to . If the ...
Alberto González Palomo, Carsten Ullrich, P...
WWW
2002
ACM
14 years 10 months ago
OCTOPUS: aggressive search of multi-modality data using multifaceted knowledge base
An important trend in Web information processing is the support of multimedia retrieval. However, the most prevailing paradigm for multimedia retrieval, content-based retrieval (C...
Jun Yang 0003, Qing Li, Yueting Zhuang