The majority of SMEs have neither the internal expertise nor financial resources to enable in-house development of e-business and therefore turn to the services of website design ...
— Active perception refers to a theoretical approach to the study of perception grounded on the idea that perceiving is a way of acting, rather than a cognitive process whereby t...
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
Electronic Data Interchange (EDI), an example of an Inter-Organisational System (IOS), has the potential to provide companies with tangible benefits, such as improvements to overa...
Although CRM is one of the fastest growing management approaches being adopted across many organizations and particularly tourism and hospitality firms, the deployment of CRM appl...