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122
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WWW
2008
ACM
16 years 3 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
115
Voted
WWW
2007
ACM
16 years 3 months ago
2007
ACM
Comparing and contrasting is an important strategy people employ to understand new situations and create solutions for new problems. Similar events can provide hints for problem s...
127
Voted
WWW
2007
ACM
16 years 3 months ago
2007
ACM
Often scientists seek to search for articles on the Web related to a particular chemical. When a scientist searches for a chemical formula using a search engine today, she gets ar...
112
Voted
WWW
2007
ACM
16 years 3 months ago
2007
ACM
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
120
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WWW
2006
ACM
16 years 3 months ago
2006
ACM
We introduce the notion of query substitution, that is, generating a new query to replace a user's original search query. Our technique uses modifications based on typical su...