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AC
2011
Springer
13 years 1 months ago
Online Advertising
Avi Goldfarb, Catherine Tucker
WWW
2009
ACM
14 years 2 months ago
Gamesense
This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains i...
Lusong Li, Tao Mei, Chris Liu, Xian-Sheng Hua
CCR
2010
171views more  CCR 2010»
13 years 7 months ago
Fighting online click-fraud using bluff ads
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
Hamed Haddadi