337 search results - page 11 / 68 » Externalities in online advertising |
FC
2010
Springer
13 years 7 months ago
2010
Springer
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods vio...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
We describe an optimize-and-dispatch approach for delivering pay-per-impression advertisements in online advertising. The platform provider for an advertising network commits to s...
ACMACE
2011
ACM
12 years 7 months ago
2011
ACM
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
WINE
2009
Springer
14 years 1 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
HICSS
2000
IEEE
13 years 11 months ago
2000
IEEE
Using the particular example of online banking services, we examine the effects of pricing strategies on the demand for different modes of online banking given that the market exh...