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WWW
2010
ACM
14 years 20 days ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo
MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
14 years 1 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li
WWW
2008
ACM
14 years 8 months ago
Keyword extraction for contextual advertisement
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Xiaoyuan Wu, Alvaro Bolivar
WWW
2002
ACM
14 years 8 months ago
Improvements in practical aspects of optimally scheduling web advertising
We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number o...
Atsuyoshi Nakamura
NOSSDAV
2010
Springer
14 years 4 days ago
Towards understanding the external links of video sharing sites: measurement and analysis
Recently, many video sharing sites provide external links so that their video or audio contents can be embedded into external web sites. For example, users can copy the embedded U...
Kunfeng Lai, Dan Wang