337 search results - page 14 / 68 » Externalities in online advertising |
HICSS
2009
IEEE
14 years 2 months ago
2009
IEEE
Almost all attempts to monetize internet applications targeted at individuals to date have focused on natural extensions of traditional media or traditional retailing. Most are ei...
SIGIR
2009
ACM
14 years 1 months ago
2009
ACM
We define and study the process of context transfer in search advertising, which is the transition of a user from the context of Web search to the context of the landing page tha...
CIKM
2008
Springer
13 years 9 months ago
2008
Springer
Web textual advertising can be interpreted as a search problem over the corpus of ads available for display in a particular context. In contrast to conventional information retrie...
WWW
2009
ACM
14 years 8 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
CIKM
2007
Springer
14 years 1 months ago
2007
Springer
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...