337 search results - page 27 / 68 » Externalities in online advertising |
SOCIALCOM
2010
13 years 5 months ago
2010
Online popularity has enormous impact on opinions, culture, policy, and profits, especially with the advent of the social Web and Web advertising. Yet the processes that drive popu...
WINE
2009
Springer
14 years 2 months ago
2009
Springer
Sponsored search auction is used by most search engines to select ads to display on the web page of a search result, according to advertisers’ bidding prices. The income of this ...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
SIGECOM
2009
ACM
14 years 1 months ago
2009
ACM
We study online pricing problems in markets with cancellations, i.e., markets in which prior allocation decisions can be revoked, but at a cost. In our model, a seller receives re...
ISCA
2011
IEEE
12 years 11 months ago
2011
IEEE
Much of the success of the Internet services model can be attributed to the popularity of a class of workloads that we call Online Data-Intensive (OLDI) services. These workloads ...