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IADIS
2008
13 years 8 months ago
Web Mining: A Key to Improve Business on Web
This paper takes an overview of the web mining concept and how it can be useful and beneficial to the business improvement by facilitating its applications in various areas over t...
Pradnya Purandare
SIGIR
2004
ACM
14 years 23 days ago
Display time as implicit feedback: understanding task effects
Recent research has had some success using the length of time a user displays a document in their web browser as implicit feedback for document preference. However, most studies h...
Diane Kelly, Nicholas J. Belkin
IMC
2010
ACM
13 years 5 months ago
Challenges in measuring online advertising systems
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
Saikat Guha, Bin Cheng, Paul Francis
CIKM
2008
Springer
13 years 9 months ago
The query-flow graph: model and applications
Query logs record the queries and the actions of the users of search engines, and as such they contain valuable information about the interests, the preferences, and the behavior ...
Paolo Boldi, Francesco Bonchi, Carlos Castillo, De...
DATAMINE
2002
139views more  DATAMINE 2002»
13 years 7 months ago
Using Site Semantics to Analyze, Visualize, and Support Navigation
To satisfy potential customers of a Web site and to lead them to the goods offered by the site, one should support them in the course of navigation they have embarked on. This pape...
Bettina Berendt