This paper takes an overview of the web mining concept and how it can be useful and beneficial to the business improvement by facilitating its applications in various areas over t...
Recent research has had some success using the length of time a user displays a document in their web browser as implicit feedback for document preference. However, most studies h...
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
Query logs record the queries and the actions of the users of search engines, and as such they contain valuable information about the interests, the preferences, and the behavior ...
Paolo Boldi, Francesco Bonchi, Carlos Castillo, De...
To satisfy potential customers of a Web site and to lead them to the goods offered by the site, one should support them in the course of navigation they have embarked on. This pape...