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WWW
2008
ACM
14 years 11 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
ICDE
2010
IEEE
209views Database» more  ICDE 2010»
14 years 3 months ago
Overlapping Community Search for social networks
— Finding decompositions of a graph into a family of clusters is crucial to understanding its underlying structure. While most existing approaches focus on partitioning the nodes...
Arnau Padrol-Sureda, Guillem Perarnau-Llobet, Juli...
CMOT
2006
147views more  CMOT 2006»
13 years 10 months ago
Identifying sets of key players in a social network
A procedure is described for finding sets of key players in a social network. A key assumption is that the optimal selection of key players depends on what they are needed for. Acc...
Stephen P. Borgatti
CMOT
1999
143views more  CMOT 1999»
13 years 10 months ago
Structural Learning: Attraction and Conformity in Task-Oriented Groups
This study extends previous research that showed how informal social sanctions can backfire when members prefer friendship over enforcement of group norms. We use a type of neural...
James A. Kitts, Michael W. Macy, Andreas Flache
CSCW
2002
ACM
13 years 10 months ago
NetWORKers and their Activity in Intensional Networks
Through ethnographic research, we document the rise of personal social networks in the workplace, which we call intensional networks. Paradoxically, we find that the most fundament...
Bonnie A. Nardi, Steve Whittaker, Heinrich Schwarz