We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
— Finding decompositions of a graph into a family of clusters is crucial to understanding its underlying structure. While most existing approaches focus on partitioning the nodes...
A procedure is described for finding sets of key players in a social network. A key assumption is that the optimal selection of key players depends on what they are needed for. Acc...
This study extends previous research that showed how informal social sanctions can backfire when members prefer friendship over enforcement of group norms. We use a type of neural...
Through ethnographic research, we document the rise of personal social networks in the workplace, which we call intensional networks. Paradoxically, we find that the most fundament...
Bonnie A. Nardi, Steve Whittaker, Heinrich Schwarz