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ASUNAM
2010
IEEE
14 years 6 days ago
COSI: Cloud Oriented Subgraph Identification in Massive Social Networks
Subgraph matching is a key operation on graph data. Social network (SN) providers may want to find all subgraphs within their social network that "match" certain query gr...
Matthias Bröcheler, Andrea Pugliese, V. S. Su...
CEC
2009
IEEE
14 years 5 months ago
Symmetric networks foster to evolve desirable turn-taking rules in dispersion games
— Using a game-theoretic model combined with the evolutionary model, we investigate the conditions under which the desirable interaction rules will evolve and sustain in various ...
Akira Namatame, Hiroshi Sato
WINE
2009
Springer
200views Economy» more  WINE 2009»
14 years 3 months ago
Pricing Strategies for Viral Marketing on Social Networks
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
KDD
2009
ACM
190views Data Mining» more  KDD 2009»
14 years 11 months ago
Efficient influence maximization in social networks
Influence maximization is the problem of finding a small subset of nodes (seed nodes) in a social network that could maximize the spread of influence. In this paper, we study the ...
Wei Chen, Yajun Wang, Siyu Yang
CHI
2007
ACM
14 years 11 months ago
Exploring patterns of social commonality among file directories at work
We studied files stored by members of a work organization for patterns of social commonality. Discovering identical or similar documents, applications, developer libraries, or oth...
John C. Tang, Clemens Drews, Mark Smith, Fei Wu, A...