48 search results - page 7 / 10 » General auction mechanism for search advertising |
WINE
2009
Springer
14 years 2 months ago
2009
Springer
A well-known result due to Vickery gives a mechanism for selling a number of goods to interested buyers in a way that achieves the maximum social welfare. In practice, a problem wi...
CORR
2008
Springer
13 years 7 months ago
2008
Springer
We consider the Offline Ad Slot Scheduling problem, where advertisers must be scheduled to sponsored search slots during a given period of time. Advertisers specify a budget constr...
ATAL
2006
Springer
13 years 11 months ago
2006
Springer
Auction mechanism design is a subfield of game theory dedicated to manipulating the rules of an auction so as to achieve specific goals. The complexity of the dynamics of auctions...
WINE
2007
Springer
14 years 1 months ago
2007
Springer
The choice of a bidding language is crucial in auction design in order to correctly capture bidder utilities. We propose a new bidding model for the Adwords auctions of search eng...
WINE
2009
Springer
14 years 2 months ago
2009
Springer
It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...