2986 search results - page 12 / 598 » Generic market models |
MMS
2007
13 years 8 months ago
2007
: Mobile viral marketing has a tremendous potential for communication and distribution purposes. Although seen as an important issue from the viewpoint of practitioners there has b...
CORR
2010
Springer
13 years 4 months ago
2010
Springer
The problem of arriving at a principled method of pricing goods and services was very satisfactorily solved for conventional goods; however, this solution is not applicable to dig...
CSDA
2004
13 years 7 months ago
2004
While database marketers collect vast amounts of customer transaction data, its utilization to improve marketing decisions presents problems. Marketers seek to extract relevant in...
SMA
2008
ACM
13 years 7 months ago
2008
ACM
We present a generic framework on a set of surfaces S in
FC
2008
Springer
13 years 9 months ago
2008
Springer
Abstract. An economic model of the online advertising market is presented, focusing on the effect of ad fraud. In the model, the market is comprised of three classes of players: pu...