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CIKM
2009
Springer
14 years 5 months ago
Group CRM: a new telecom CRM framework from social network perspective
The structure of customer communication network provides us a natural way to understand customers’ relationships. Traditional customer relationship management (CRM) methods focu...
Bin Wu, Qi Ye, Shengqi Yang, Bai Wang
IS
2007
13 years 10 months ago
Business process mining: An industrial application
Contemporary information systems (e.g., WfM, ERP, CRM, SCM, and B2B systems) record business events in so-called event logs. Business process mining takes these logs to discover p...
Wil M. P. van der Aalst, Hajo A. Reijers, A. J. M....