It is widely believed that the value of acquiring a slot in a sponsored search list (that comes along with the organic links in a search engine’s result page) highly depends on ...
We consider the budget-constrained bidding optimization problem for sponsored search auctions, and model it as an online (multiple-choice) knapsack problem. We design both determi...
Yunhong Zhou, Deeparnab Chakrabarty, Rajan M. Luko...
We present a characterization of empirical price data from sponsored search auctions. We show that simple models drawing bid values independently from a fixed distribution can be...
Kuzman Ganchev, Alex Kulesza, Jinsong Tan, Ryan Ga...
The need for Keyword search in databases is suggested both by Web integration with legacy database management system and by dynamic Web publication. However, it sacrifices the inh...
Auctions are an important means for purchasing material in the era of e-commerce. Research on auctions often studies them in isolation. In practice, however, auction agents are pa...