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IADIS
2008
13 years 12 months ago
Data Mining In Marketing Acquisition CAMPAIGNS
Business applications of data mining in marketing often focus on use of predictive models to classify customer events such as acquisition, sales of products and services or custom...
Krzysztof Dzieciolowski, Dennis Kira
IADIS
2008
13 years 12 months ago
Towards Mining for Influence in a Multi Agent Environment
Multi agent learning systems pose an interesting set of problems: in large environments agents may develop localised behaviour patterns that are not necessarily optimal; in a pure...
Robert Logie, Jon G. Hall, Kevin G. Waugh
IADIS
2008
13 years 12 months ago
Data Mining Applications in Intelligent Integrated Development Environments
Programming and developing of small scale software applications can be accomplished with simple command-line compilers that can be used to compile, test, and execute code generati...
Ali Farahmand Nejad, Shahabedin Bayati, Sadegh Kha...
IADIS
2008
13 years 12 months ago
A Case-Based Reasoning System to Forecast the Presence Of Oil Slicks
After an oil spill it is essential to know if an area is going to be affected by the oil slicks generated. The system presented here forecasts the presence or not of oil slicks in...
Juan M. Corchado, Aitor Mata, Juan Francisco de Pa...
IADIS
2008
13 years 12 months ago
Customer Insights from Transactional Database: Database Marketing Case
Marketing databases are currently one of the most important resources in any marketing departments. Regarding their customer knowledge needs many of them had develop their own dat...
Filipe Mota Pinto, Alzira Ascensão Marques,...