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SIGKDD
2002
232views more  SIGKDD 2002»
13 years 7 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
VLDB
2007
ACM
119views Database» more  VLDB 2007»
14 years 8 months ago
Dynamic Workload Management for Very Large Data Warehouses: Juggling Feathers and Bowling Balls
Workload management for business intelligence (BI) queries poses different challenges than those addressed in the online transaction processing (OLTP) context. The fundamental pro...
Stefan Krompass, Umeshwar Dayal, Harumi A. Kuno, A...
WEBDB
2010
Springer
178views Database» more  WEBDB 2010»
14 years 1 months ago
Using Latent-Structure to Detect Objects on the Web
An important requirement for emerging applications which aim to locate and integrate content distributed over the Web is to identify pages that are relevant for a given domain or ...
Luciano Barbosa, Juliana Freire
SIGIR
2010
ACM
13 years 12 months ago
Uncovering social spammers: social honeypots + machine learning
Web-based social systems enable new community-based opportunities for participants to engage, share, and interact. This community value and related services like search and advert...
Kyumin Lee, James Caverlee, Steve Webb
EPIA
2009
Springer
13 years 12 months ago
Obstacle Detection, Identification and Sharing on a Robotic Soccer Team
When building a representation of the environment for a robot in a multi-agent application, as is the case of robotic soccer, sensor and information fusion of several elements of t...
João Silva, Nuno Lau, António J. R. ...