73 search results - page 5 / 15 » Identifying issues in customer relationship management at Me... |
IQ
2004
13 years 8 months ago
2004
: Success in implementing a Customer Relationship Management (CRM) system requires close attention to data quality issues. However, most of the literature focuses on the quality of...
EEE
2004
IEEE
13 years 10 months ago
2004
IEEE
Loyalty systems provide an interesting possibility for vendors in customer relationship management. This holds for both real world and online vendors. Beside potential benefits of...
ICSEA
2009
IEEE
13 years 4 months ago
2009
IEEE
-- Published work in the IT services area is generally centered on the description of management best practices or specific technological issues. There is a lack of empirical studi...
SIGKDD
2002
13 years 6 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
AMW
2009
13 years 7 months ago
2009
Conventional operators for data retrieval are either based on exact matching or on total order relationship among elements. Neither of them is appropriate to manage complex data, s...