The mobile Internet enables 24-hour always-on computing with increased demands on time-based analysis. From an assumption that the mobile users are split into three different clus...
Cloaking is a common “bait-and-switch” technique used to hide the true nature of a Web site by delivering blatantly different semantic content to different user segments. It i...
Private information about individuals that engage in e-commerce business transactions is of economic value to businesses for market analysis and for identifying possible future par...
The primary goal of Web usage mining is the discovery of patterns in the navigational behavior of Web users. Standard approaches, such as clustering of user sessions and discoveri...
Web search engines are traditionally evaluated in terms of the relevance of web pages to individual queries. However, relevance of web pages does not tell the complete picture, si...