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ICWSM
2008
13 years 9 months ago
Mining and Visualizing Online Web Content Using BAM: Brand Association Map
In this paper, we describe our Brand Association MapTM (BAM) tool which maps and visualizes the way consumers naturally think and talk about brands across billions of unaided conv...
Navot Akiva, Eliyahu Greitzer, Yakir Krichman, Jon...
EEE
2004
IEEE
13 years 11 months ago
Mining Traveling and Purchasing Behaviors of Customers in Electronic Commerce Environment
Web usage mining is the process of extracting interesting patterns from web logs. This paper proposes an IPA (Integrating Path traversal patterns and Association rules) model for ...
Yue-Shi Lee, Show-Jane Yen, Ghi-Hua Tu, Min-Chi Hs...
AUSAI
2006
Springer
13 years 11 months ago
Incorporating Pageview Weight into an Association-Rule-Based Web Recommendation System
Web recommendation systems based on web usage mining try to mine users' behavior patterns from web access logs, and recommend pages to the online user by matching the user...
Liang Yan, Chunping Li
KDD
2003
ACM
233views Data Mining» more  KDD 2003»
14 years 7 months ago
SEWeP: using site semantics and a taxonomy to enhance the Web personalization process
Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of...
Magdalini Eirinaki, Michalis Vazirgiannis, Iraklis...
UM
2009
Springer
14 years 2 months ago
Evaluating Web Based Instructional Models Using Association Rule Mining
Abstract. In this paper we describe an Integrated Development System for Instructional Model for E-learning (INDESIME) to create and to maintain instructional models using adaptive...
Enrique García, Cristóbal Romero, Se...