The understanding of consumer interaction with online EC Websites is one of the big current challenges for online marketers. The present paper investigates what drives and impedes...
: This paper explores the theories and practices underpinning Virtual Immersion, a discount technique proposed to help designers gain deep understanding of, and empathise with, the...
The idea of interactional trajectories through interfaces has emerged as a sensitizing concept from recent studies of tangible interfaces and interaction in museums and galleries....
Steve Benford, Gabriella Giannachi, Boriana Koleva...