Visual Analytics is the science of analytical reasoning supported by interactive visual interfaces. People use visual analytics tools and techniques to synthesize information; der...
Mikael Jern, Ebad Banissi, Gennady L. Andrienko, W...
Segmentation based on RFM (Recency, Frequency, and Monetary) has been used for over 50 years by direct marketers to target a subset of their customers, save mailing costs, and imp...
Understanding the impact of individual and task differences on search result page examination strategies is important in developing improved search engines. Characterizing these e...
Georg Buscher, Ryen W. White, Susan T. Dumais, Jef...
Fairly rapid environmental changes call for continuous surveillance and on-line decision making. There are two main areas where IT technologies can be valuable. In this paper we pr...
It has recently been asserted that the usability of a database is as important as its capability. Understanding the database schema, the hidden relationships among attributes in t...
Quoc Trung Tran, Chee-Yong Chan, Srinivasan Partha...