39 search results - page 3 / 8 » Internet advertising strategy alignment |
WWW
2009
ACM
14 years 8 months ago
2009
ACM
Existing keyword suggestion tools from various search engine companies could automatically suggest keywords related to the advertisers' products or services, counting in simp...
MKTSCI
2011
12 years 10 months ago
2011
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
ECIS
2003
13 years 8 months ago
2003
Many online content providers tend to charge their services since they are confronted with difficulties to attain revenue from the online advertising. This paper shows why they ch...
CCR
2010
13 years 7 months ago
2010
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
SEMWEB
2005
Springer
14 years 28 days ago
2005
Springer
Abstract. Ontology alignment is a prerequisite in order to allow for interoperation between different ontologies and many alignment strategies have been proposed to facilitate the ...