488 search results - page 5 / 98 » Introduction to Computational Advertising |
ESA
2009
Springer
14 years 3 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
SP
2002
IEEE
13 years 10 months ago
2002
IEEE
provide a scalable and adaptable abstraction of the system architecture. Each agent is able to cooperate with other agents and thereby provide service advertisement and discovery f...
WWW
2007
ACM
14 years 11 months ago
2007
ACM
Click fraud is jeopardizing the industry of Internet advertising. Internet advertising is crucial for the thriving of the entire Internet, since it allows producers to advertise t...
ACMACE
2011
ACM
12 years 11 months ago
2011
ACM
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
MOBISYS
2011
ACM
13 years 1 months ago
2011
ACM
This paper is motivated by two observations: (1) cellular network operators are actively exploring advertisement delivery as a new means of revenue generation, and (2) cellular ba...