214 search results - page 8 / 43 » Keyword Generation for Search Engine Advertising |
SSDBM
2007
IEEE
14 years 2 months ago
2007
IEEE
Location-based information contained in publicly available GIS databases is invaluable for many applications such as disaster response, national infrastructure protection, crime a...
SIGMOD
2007
ACM
14 years 7 months ago
2007
ACM
In this paper, we describe MySearchView ? a system for assembling search engines into metasearch engines. With this system, any user can create a metasearch engine by simply letti...
Publication
In pay-per click sponsored search auctions which are cur-
rently extensively used by search engines, the auction for
a keyword involves a certain number of advertisers (say k)
c...
WSDM
2010
ACM
14 years 5 months ago
2010
ACM
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
WWW
2008
ACM
14 years 8 months ago
2008
ACM
Geography is becoming increasingly important in web search. Search engines can often return better results to users by analyzing features such as user location or geographic terms...