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CIKM
2007
Springer
14 years 2 months ago
Just-in-time contextual advertising
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
CIKM
2008
Springer
13 years 10 months ago
Efficient and effective link analysis with precomputed salsa maps
SALSA is a link-based ranking algorithm that takes the result set of a query as input, extends the set to include additional neighboring documents in the web graph, and performs a...
Marc Najork, Nick Craswell
WWW
2008
ACM
14 years 8 months ago
Deciphering mobile search patterns: a study of Yahoo! mobile search queries
In this paper we study the characteristics of search queries submitted from mobile devices using various Yahoo! oneSearch applications during a 2 months period in the second half ...
Jeonghee Yi, Farzin Maghoul, Jan O. Pedersen
WWW
2004
ACM
14 years 8 months ago
Link fusion: a unified link analysis framework for multi-type interrelated data objects
Web link analysis has proven to be a significant enhancement for quality based web search. Most existing links can be classified into two categories: intra-type links (e.g., web h...
Wensi Xi, Benyu Zhang, Zheng Chen, Yizhou Lu, Shui...
WWW
2009
ACM
14 years 8 months ago
Why is the web loosely coupled?: a multi-faceted metric for service design
Loose coupling is often quoted as a desirable property of systems architectures. One of the main goals of building systems using Web technologies is to achieve loose coupling. How...
Cesare Pautasso, Erik Wilde