Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...
In: Proceedings of the Eleventh International Conference on Cooperative Information Systems (CoopIS-03), pp. 93–109, Springer-Verlag LNCS Series. c 2003 by Springer-Verlag. We a...
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
—“Big Data” in map-reduce (M-R) clusters is often fundamentally temporal in nature, as are many analytics tasks over such data. For instance, display advertising uses Behavio...
Badrish Chandramouli, Jonathan Goldstein, Songyun ...
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...