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WINE
2005
Springer
14 years 2 months ago
2005
Springer
Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
COOPIS
2003
IEEE
14 years 1 months ago
2003
IEEE
In: Proceedings of the Eleventh International Conference on Cooperative Information Systems (CoopIS-03), pp. 93–109, Springer-Verlag LNCS Series. c 2003 by Springer-Verlag. We a...
KDD
2012
ACM
11 years 11 months ago
2012
ACM
Online advertising is increasingly becoming more performance oriented, where the decision to show an advertisement to a user is made based on the user’s propensity to respond to...
ICDE
2012
IEEE
11 years 11 months ago
2012
IEEE
—“Big Data” in map-reduce (M-R) clusters is often fundamentally temporal in nature, as are many analytics tasks over such data. For instance, display advertising uses Behavio...
WWW
2007
ACM
14 years 9 months ago
2007
ACM
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...