Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
Background: When investigating covariate interactions and group associations with standard regression analyses, the relationship between the response variable and exposure may be ...
John J. Heine, Walker H. Land Jr., Kathleen M. Ega...
With the prevalence of car navigation systems, indoor navigation systems are increasingly attracting attention in the indoor research area. However, the available models for indoo...
With the continued advances of Web 2.0, health-centered Online Social Networks (OSNs) are emerging to provide knowledge and support for those interested in managing their own heal...
With the advent of Web 2.0 and the emergence of improved technologies to enhance UI, the importance of user experience and intuitiveness of Web interfaces led to the growth and su...